C&SC's readers survey on marketing/publicity

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Mario Laguna
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Joined: 2011-08-29

For June:
276 pages (like in May), of which
Editorial contents: 108 pages (one less than in May) (39,13%)
Paid advertising: 168 pages (60,86%)

So far, average for January to June
277,25 pages, of which
Editorial contents: 111,23 pages (40,11%)
Paid advertising: 166,01 pages (59,87%)

Best advert. J.D Classics, pages 72-73

Mario Laguna
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Joined: 2011-08-29

For July:

300 pages
Editorial contents: 110 pages (36,66%)
Paid advertising: 190 pages (63,33%)

Yellow pages growing.

So far, average for January to July
288,62 pages, of which
Editorial contents: 110,61 pages (38,32%)
Paid advertising: 178 pages (61,67%)

Mario Laguna
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Joined: 2011-08-29

For August, 268 pages of which:

Editorial contents: 105 pages (39,18%)

Paid advertising: 163 pages (60,82%)

Almost identical situation as in January.

So far, average for January to August
278,37 pages, of which
Editorial contents: 107,80 pages (38,72%)
Paid advertising: 170,5 pages (61,25%)

Worse score for editorial contents yet, March (100 p.), best yet April (137).

Mario Laguna
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Joined: 2011-08-29

For Septembre, 284 pages of which:

Editorial contents: 104 pages (36,61%), bellow average

Paid advertising: 180 pages (63,38%), well above average

So far, average for January to September:
281,18 pages, of which
Editorial contents: 105,90 pages (37,66%)
Paid advertising: 175,25 pages (62,32%)

 

Mario Laguna
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Joined: 2011-08-29

For October, 276 pages (28 pages of Credit Suisse's Free Market Round-Up not included) of which:

Editorial contents: 107 pages (38,76%)

Paid advertising: 169 pages (61,23%)

So far, average for January to October:
278,59 pages, of which
Editorial contents: 106,45 pages (38,21%)
Paid advertising: 172,12 pages (61,78%)

Mario Laguna
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Joined: 2011-08-29

For November, 260 pages (loosing steam).

Editorial contents: 105 pages (40,38%)

Paid advertising: 155 pages (59,61%)

So far, average for January to November
269,29 pages, of which
Editorial contents: 105,72 (39,25%)
Paid advertising: 163,56 (60,73%)

We know C&SC is the best classic magazine of the world, but let's see how does it compare to the second best, which perhaps is Octane magazine.

It is a coindidence that in November Octane has an equal number of pages, 260, but the cover price is £4.50, instead £4.70 for C&SC.
Withouth other criteria into consideration, Octane is best value for money.

For Octane's contents:
Editorial contents; 128,50 pages (49,42%)

Paid advertising: 131,50 pages (50,57%)

C&SC's readers pay 0,044 pounds for each editorial page, while Octane's readers pay 0.035 pounds.

Mario Laguna
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Joined: 2011-08-29

For December, 292 pages.

Editorial contents: 106 pages (36,30%) one of its worst scores yet

Paid advertising: 186 pages (63,69%)

So far, average for January to December
280,64 pages, of which
Editorial contents: 105,86 (37,72%)
Paid advertising: 174,78 (62,27%)

How does C&SC compare to rival Classic Cars in December? 228 pages, of which

Editorial contents; 99 pages (43,42%)

Paid advertising: 129 pages (56,57%)

C&SC's readers pay 0,044 pounds for each editorial page, while CC's readers pay 0.045 pounds.

And, I have good news, this will be my final conclusion in this matter.

Chris Martin
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Joined: 2011-08-20

As I said before, I doubt the average reader really cares about the eitorial/advertising ratio as long as there is enough quality editorial content to justify the cover price.

Having said that, I only received November last week, so am not in too much hurry for December; let me finish this one first.  My main complaint, and it has been for a few years now, is the ridiculous delivery times for subscribers.  Yes, I am in Australia, and yes it is the other side of the planet, but it has enjoyed a normal airmail delivery time from UK of 5 to 7 days for the last fifty years, so why now to get a car magazine over here in the same time is suddenly not possible I have no idea.  There was a slight improvement last year with what appeared to be direct airmail, but it has slipped back to that Peruvian donkey mail, strangely postmarked Sweden again............who knows?