Coke-bottle creator’s Avanti II Coupé to be sold


Raymond Loewy’s own 1972 example of a car he designed, the Avanti II Coupé, is set to stir up a storm at Bonhams Les Grandes Marques à Monaco sale.

He bought the car from the Avanti Motor Corporation, in Indiana, before it was shipped via New York to his home in Paris. It has had only three owners to date.

Loewy, who died in 1986, also designed the shapely Coca-Cola bottle, the Greyhound bus and Air Force One’s insignia.

Valued at €35-50,000 the car is bound to generate interest when it goes on sale on 11 May.

Robert Glover, senior motor car specialist at Bonhams, said: "The number of iconic designs he created is astonishing. We expect interest in this car not only from established car collectors but also from collectors of 20th century design."


Chris Martin

Raymond Loewy was always a hero and one of the top names in industrial design. He was also pretty smart at self promotion, hence the old legend about designing the Coke bottle. This was apparently the work of one of his many disciples employed in his design studios - he was also very good at spotting and recruiting talent, and it seems, taking credit for that talent too.
But, nevertheless, the Avanti was a classic design and it is only a shame that Studebaker was in such a weak position by the time it came along that they could not do it justice. Remember this was launched at the same time as the Mustang the Riviera and the GTO. It deserved to succeed.
Chris M.


Don Callum

A neighbour of mine had a Series 1 Avanti. Always had a soft spot for them.
Was pulling into Madison Square Garden's parking garage before a Knicks game and there was a black one ahead of us. As it stopped to hand over to the attendant an impossibly long leg extended from the driver's side followed by an impossibly big Afro which belonged to none other than Julius "Dr J" Erving, then a star in the rival ABA.
We were driving my friend's dad's 1967 Buick Riviera which wasn't a bad ride either. I did an indicated 130 mph one night in it without using all of it.

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