The UK's seemingly already congested auction industry is about to get a new player.
Channons has been established by former IT industry professional Stuart Channon and will hold its first sale on 29 June at the prestigious Royal Automobile Club in Woodcote Park, Surrey.
Channon, who decided to enter the auction market after successfully trading online in memorabilia, reckons there's a gap for a sale house offering top end cars.
"Most of the established auction houses hold too many sales and don't seem to have the right quality," said Channon. "We're aiming for high end classics and wan't to avoid sales containing £500 to £1000 cars."
Consignments for the inaugural sale include a couple of iconic American classics, including a 1958 Chevrolet Corvette (estimate £53 - 65,000) and a 1957 Ford Thunderbird (£25 - 32,500) (above).
Also on offer is an Aston Martin DB6 - 1966 (£80 - 120,000) while the automobilia lots will have a Newport Pagnell theme too: Channons has an original set of blueprints (£10 - 15,000) used by film company Eon Productions to create the DB5s that featured in the James Bond film Goldfinger.
See: www.channons.com for more.