The pre-Brighton Run display of competing cars that takes place in Central London on the Saturday before the event is set to explode into a major free motor show attracting 250,000 visitors.
Still organised by the Royal Automobile Club and taking place on Saturday 5 November, the Regent Street Motor Show is pledging to exhibit some 300 cars this year and not just the Veterans and 'Future' cars heading to and from the coast that weekend.
The event will mean that the tourist hotspot of Regent Street will be closed for the day with cars stretching from Piccadilly Circus to Conduit Street and will feature London to Brighton Veteran Car Run vehicles in the central concours. The Future Car Challenge cars will be represented, too, but the big change is the addition of cars spanning the gap between the dawn of motoring and the next generation. Marking 2011's two big anniversaries, there will be 50 Jaguar E-types and 50 Mini Coopers on show.
Ben Cussons, Chairman of the Royal Automobile Club Motoring Committee (pictured above in a 1902 Dennis Tonneau with the Lord of Mayor of Westminster, Councillor Mrs Susie Burbridge) said: “We are delighted to extend our relationship with the Regent Street Association to present the Regent Street Motor Show, which promises to deliver a truly remarkable spectacle of pioneering motoring through the 19th, 20th and 21st Centuries.
"The show will provide the opportunity to view Veteran cars from the London to Brighton Veteran Car Run, in the display of the International Concours, and the new, low-energy cars of the future from the Brighton to London RAC Future Car Challenge. Whilst spectators can also enjoy displays, stage shows, award presentations and passenger rides, making the Regent Street Motor Show, a great free-to-spectate family day out.”
See the website for more details.