It looks like H&H Classic Auctions' bold departure from its core business paid off, the company reporting £1.4 million worth of orders at Motorexpo.
H&H held its first ever Private Sale Showcase of Supercars and Super Classics and displayed 20 cars over the course of the week-long event at London's Canary Wharf.
The line-up included one of the 20 Lamborghini Reventóns built, a trio of Ferraris, Ford GT, a sextet of Jaguars including a brand new Lightweight E-Type (for an explanation of what that's all about, click here), Rolls-Royce Silver Cloud III Drophead, a pair of Bentley Continentals, an ex-Works Mini Cooper 'S' and a Frazer Nash Le Mans Replica.
H&H marketing manager Richard Caton said: "We were delighted to have the opportunity of creating this exciting new element for such a proven event, and thereby gain exposure to a whole new sector of collectors’ car buyers - people that we might never get to meet through our extensive programme of auction events.
"They proved to be rewardingly receptive to what we had to offer and achieving over £1.4 million worth of orders at our first attempt was most encouraging."