There was a star-studded turnout as Ferrari officially took control of the Museo Casa Enzo Ferrari on the anniversary of Il Commendatore's birth.
Luca di Montezemolo and Piero Ferrari did the honours as the renamed Museo Enzo Ferrari was reopened under its new stewardship in a special ceremony.
The 6000sq m museum has been entrusted to Ferrari – which already has its own permanent display in nearby Maranello – by the foundation that owns the building, made up of several Modena institutions and authorities.
The foundation was set up in 2003 and, after a thorough restoration of Enzo's birthplace. Casa Enzo Ferrari penned in 2010 with an impressive winged main hall beside it, closed for restoration work on 29 January, but even then was trailing the fact that when it reopened this week there would be a surprise.
Because the Museo Enzo Ferrari is not just dedicated to the marque, but the man and also the rest of Modena's rich motoring history, it is expected to complement the Maranello facility.
According to Ferrari: "The new life of the spectacular museum has begun with the large and beautiful main wing: here, as well as seeing the most important cars in the history of the Ferrari driver, constructor and creator of the Scuderia, you go into a veritable “time machine” that will take visitors through 100 years of history via multiple projections that will immerse the public in images, sounds and emotions.
"The 18 projectors weave together the history of Modena motoring, the story of Enzo Ferrari and his deeds and the world in which it all happened. Art, technology, design, battles and new hopes make up the setting for the triumphs of the great drivers and the most outstanding scarlet cars."