1940 Buick Roadmaster Convertible Phaeton (1940)




1940 Buick Roadmaster Convertible Phaeton
Proceeds to Benefit the Nonprofit J. Kruse Education Center Career Coaching Academy
CHASSIS NO: 73987731
• Fine deep black paint finish over solid body work
• Luxurious red leather interior with room for six
• Smooth running, highly original Buick inline eight for reliable performance
• The pinnacle of Buick’s pre-war 1940 lineup
• CCCA Full Classic®

248 cid inline eight-cylinder engine, 107 HP, three-speed manual transmission, independent front suspension with coil springs, semi-floating rear axle, four-wheel hydraulic drum brakes; wheelbase: 126”

While the entire American automotive industry grappled with the harsh realities of the Great Depression, Buick wisely gave the reins to Harlow Curtice as President of Buick in 1933, marking a decisive turning point for the foundational GM division. Under the watchful guidance of Curtice, Buick prospered and solidified its growing reputation for refined styling, luxurious amenities, superior engineering, and surprisingly affordable pricing. Buick's powerful and modern "Valve-in-Head" overhead-valve, eight-cylinder engines were an integral part of Buick's successful formula.
Throughout the 1930s, the Buick model range expanded, culminating in the revised 1940 lineup, which included no less than 10 open models. Ranging from the entry-level Series 40 Special to the Series 70 Roadmaster, the Buick line was well-positioned for success. The entire range of models was very well-received by the public with total calendar-year production reaching 310,995 units, including the four millionth Buick automobile built. In fact, 1940 marked the GM Division's best production year in its history to that point, with Buick occupying an enviable fourth place in the American sales rankings that year. Who could know that the entire country would be involved in World War II just a year later?
This solid 1940 Convertible Phaeton would make a fine addition to a pre-war focused collection or to anyone that admires American automobile designs of the times. It’s easy to see the care it has received, and it has obviously been enjoyed for many years. The interior is very spacious and comfortable, with lovely red leather upholstery that shows minor wear, and clean and correct carpets and door panels. The engine-turned dash is beautiful, with original factory gauges in place and the factory accessory clock and AM radio. This is the kind of well-loved vehicle that the whole family can enjoy. It will certainly attract attention wherever it travels, as the body work and deep black paint finish are both notable. Door fit, most of the trim, and the emblems are likewise nice, and the cloth top is clean and taut. Some chrome bits are showing their age, but the overall impression is that of a nice solid driver. The inset headlamps, rakish windshield, fog lamps, and wide whitewall tires all emphasize that this is one of the most beautiful pre-war vehicle designs from Buick, and one of the pinnacles of Buick’s pre-war lineup. The engine bay is highly original and serviceable, and the big inline eight roars to life easily and sounds fantastic. Recent mechanical work and exercise indicate this example is a solid driver, with a smooth power band and easy shifting. It is certainly a landmark luxury car, and one of most intriguing pre-war Buick models. The new owner can decide whether to enjoy it as purchased, choose to selectively improve some of the details, or fully restore the big Convertible Phaeton back to show car status.
Collectors and those who enjoy touring with their cars love these Buicks for their ease of handling, room for six, and solid performance. This Convertible Phaeton will deliver everything enthusiasts enjoy about classic cars - it’s a head-turner that is well-sorted and ready to enjoy.
Proceeds from the sale will benefit the nonprofit J. Kruse Education Center Career Coaching Academy. The Academy serves K-12 students and veterans transitioning out of service to discover fulfilling career paths.

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  • Mileage: 7,768
  • Year: 1940
  • Doors: 2
  • Body type: Convertible
  • Transmission type: Automatic
  • Fuel type: Diesel
  • Colour: Black

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