As prestigious concours Salon Privé announced its plans for 4-6 September 2013, the big news was the revelation that an extra, 'public' day will be added to the exclusive classic garden party in 2014.
There was no hint of what entry will cost, but the plan is to clear out the lobster and champagne and bring in traditional catering for the Saturday and a greatly reduced ticket price so many more people can enjoy the event at Syon Park.
Organiser Andrew Bagley said: "We have shied away from acknowledging it in the past, but we have to accept that we are an elitist event, a celebration of wealth.
"But we and our exhibitors are keen to make Salon Privé more accessible to a great deal more people so they too can enjoy this unique collection of motor cars in London.
"From 2014 that will become a reality, with the addition of an extra day that we hope will attract between 10,000 and 20,000 visitors on its own."
That would massively boost the gate to an event that currently sells about 5000 tickets over three days.
There are plenty of changes on the cards for 2013 as well.
Due to demand from concours entrants, the tour will now take an entire day on Tuesday 3 September.