But then, first and foremost, that is what Top Gear does and that is why we love to hate it and hate to love it...but watch it religiously.
The problem is that we care and they don't (deteminedly so, that's their schtick). But let's not blame Top Gear for all the world's ills, there are plenty of other people doing that, largely I suspect out of resentment that it is still the best that we've got by a country mile.
There are a few other programmes that do care, after all, but not only do they share the same lack of authority which has you screaming at the telly ("it's a series one and a half you imbecile" that sort of thing), but they are also cloyingly worthy and, worst of all boring, confirming and sustaining all the non-enthusiasts' worst prejudices about our hobby.
The biggest failing of ALL TV programmes purporting to ‘live in classic-land’ or just taking the occasional day trip to it, however, is that if they spend more than five minutes on any one car or topic, they break into a cold sweat and move on before the ratings drop another half point.
When it comes to coverage of classics, telly generally is just a class full of attention deficit kids and Top Gear gets the flak simply because it is the loudest and most disruptive of them.
I am sure this soundbite formula is extremely well researched to work, but all the enthusiasts I know don't have the attention span of a gnat (hell, if you're still reading this, you are clearly immune to boredom) and long for something about old cars with some good old-fashioned values such as depth, substance and research.