More magazines pile up in Buckley's motor emporium
Literate, informed and fearlessly critical they made me pine for the days when I couldn’t wait for this magazine to appear on the newsagent’s shelf.
Mike, the book dealer who shares the mill with me, is another source of odd magazines.
The late 1930s part-work on vehicle repairs he gave me the other day (lead image) is written in the Cholmondeley-Warner style as are the three or four issues of The Sketch and The London Illustrated News he dug out.
Yet I love them for their stiff upper lip adverts for Humbers and Daimlers.
The Sketch from 1937 features a quarter-page advert for Park Ward Coachbuilders, and the rather rakish Hudson Eight with Tickford Foursome Coupe bodywork. ‘On pleasant days,’ runs the copy, ‘the choice of two hood positions makes instantly available the advantages of a superlatively comfortable open tourer’.
They don’t write 'em like that any longer.