More than a dozen important Rolls-Royces dating from 1907 to 2012 have gone on display at the heart of the BMW empire.
It is the first time that Rolls-Royce's parent company has shown off the wares of its British acquisition at its German home.
Celebrating 150 years since the birth of Sir Henry Royce and 10 years of BMW ownership, the exhibition is called Strive for Perfection and includes the 10EX from 1926.
There are features on coachbuilding, craftsmanship, bespoke design, engineering and advertising, plus exhibits tracing the history of the Spirit of Ecstasy and the Pantheon radiator grille.
The exhibition is scheduled to run for a year; visit the BMW website for more details.