Sir George White, whose late father was founding managing director of Bristol Cars in 1945, has been appointed Chairman of the firm's Advisory Board.
Already patron of the Bristol Owners Club and BOC Trust, Sir George's role will be to help and advise new owners Frazer-Nash Research on designs for a new luxury, high-performance Bristol car.
Lady White, a successful artist and designer has also joined as a consultant on Bristol's Advisory Board.
Sir George, whose great grandfather founded the Bristol Aeroplane Company from which the Kensington-based car company stems, will also work closely alongside Julian Ramshaw, who joins Bristol Cars as General Manager from the Sytner Group, where he was Business Manager.
"The revival of a famous company after it has passed through the hands of the administrators is never an easy task," said Sir George. "As far as Bristol Cars is concerned, the challenge has fallen into two halves. The first is to design and manufacture a new car, capable of equalling the quality and exceeding the performance of the cars that built the marque's reputation. Giant steps are being made in this respect, but, naturally, in great secrecy. The second is to preserve Bristol's glorious past. My role, and that of my wife Joanna, will be to assist in every way possible in exploiting the company’s history for the benefit of its uniquely exciting future."