French car-maker Citroën has opened a new facility in Paris celebrating the history and heritage of its DS.
Although DS World, which opened yesterday (27 November) is primarily a showroom for the company's current range, the flagship venue also boasts "an exhibition of DS heritage".
DS World, the second to open after a similar showroom was unveiled in Shanghai, is located close the the Champs-Elysées and Citroën says: "DS World Paris is a showroom, event space and exhibition of the DS line’s rich history, as Citroën aims to completely immerse visitors in the DS universe."
The company promises that DS World will showcase "the line’s heritage, which dates back to 1955, with some of the finest DS examples on show, including – for the opening – a 1956 Citroën DS19".
Fronted by a listed Art Deco façade, the 600sq m interior also has a boutique and Julien Faux, Director of DS World Paris, added: “DS World Paris focuses on the very essence of DS, a distinctive take on luxury à la française. Every detail and every space was fully thought through and designed as you would a haute couture fashion collection."
James Elliott is a former Editor of Classic & Sports Car