After a phenomenally successful open day, the famous Morgan factory in Malvern is planning to welcome enthusiasts and potential owners monthly.
More than 200 visitors turned out from 2-3 December to try out the company's current range - including the new three-wheeler - to meet like-minded enthusiasts and to show off their own Morgan, or just to visit the facility.
Guests had a guided tour of the factory giving them an opportunity to experience traditional car manufacturing combined with cutting edge technology.
From the factory's point of view, the event was a triumph. A spokesperson said: "The event was exciting, orders were placed and already names are on a list for the next one!"
For more information on future open days, contact jayne.jones@morgan-motor.co.uk
James Elliott is a former Editor of Classic & Sports Car