For the suburban motorist, a Lavender Grey, Cotswold Blue, Lichfield Green or Pale Yellow Companion would likely cause a sensation at Rotary Club meetings.
The appeal of the Standard 10 Companion can be summed up as a careful blend of the practical and the jaunty.
Its sparsely appointed fascia is in marked contrast to the brightly coloured two-tone upholstery, while at the rear, the central tail-lamp combined with the numberplate light (a detail inherited from the original 8 saloon) illustrates the fact that Standard was planning its new post-war small car during a time of austerity motoring.
The Standard 10 Companion’s rear doors boost practicality
Shaun is a Standard collector of many years’ standing, and he thinks only around a dozen Companions survive.
To make matters even more interesting for the would-be restorer, they had various permutations over six years.
“This was the only year the Companion had twin rear doors with chrome decorations on the side,” says Shaun.
“I was given this car by a lady in the south around 2021. It took just three months to restore it in my spare time.”
The Standard 10 Companion’s barn doors open to reveal a practical boot
Standard claimed that the Companion was capable of 70mph, and Shaun finds it a pleasure to drive.
“Of course, it’s not overpowered,” he adds, “but will still cruise at 50mph all day long.
“The gearchange is smooth, and the ’box was later used in the Herald and the Spitfire.”
One challenge Shaun finds is that people tend to identify the Companion as a Morris – “or almost anything other than a Standard”.
The Standard name was done for by 1963
During the 1950s, few Britons could have envisaged the impending fall of the famous Standard name, but by 1957 its future was limited.
In the wake of the TR models’ success, Canley used the Triumph badge on some export-market 10s, and two years later it adorned the Herald, the 8 family’s successor.
The Companion lasted until ’61 and the launch of the Herald Estate, but two years later the Standard brand was no more, following the demise of the larger Ensign and Vanguard.
The Standard 10 Companion appealed to post-war drivers seeking real practicality
It would be tempting to say all three of these fascinating small estate cars look as though they belong on the pages of a Ladybird book or in the background of a Look at Life travelogue.
Yet that is to undervalue their practicality and innate appeal.
Each has a distinctive persona, the Escort blending a 1930s engine note with very 1950s styling, the Husky’s bluff robustness and the Standard’s air of practical joviality.
The Ford Escort 100E’s period sunvisor adds to the charm
The Companion also anticipates the future of the genre.
British light-commercial-derived small estates, such as the Ford and the Hillman, lasted until 1982 with the Mini 1000HL.
By way of contrast, the Standard followed the Morris Minor Traveller in foreshadowing a coming generation of purpose-built estate cars that owed more to saloons than they did to vans.
And if in the end I opt for the Escort, it is largely because of that irresistible original cinema advertisement.
Pay a visit to the Ford Heritage YouTube channel to take a look and you’ll immediately understand why.
Images: Max Edleston
Thanks to: Ford Sidevalve Owners’ Club; Standard Motor Club; Hillman Owners’ Club
Factfiles
Ford Escort 100E
- Sold/number built 1955-’61/33,131
- Construction steel monocoque
- Engine all-iron, sidevalve 1172cc ‘four’, single Solex carburettor
- Max power 36bhp @ 4500rpm
- Max torque 52lb ft @ 2500rpm
- Transmission three-speed manual, RWD
- Suspension: front independent, by MacPherson struts rear live axle, semi-elliptic leaf springs, heavy-duty telescopic dampers
- Steering worm and peg
- Brakes drums
- Length 10ft 10in (3312mm)
- Width 5ft 1in (1543mm)
- Height 5ft 3in (1600mm)
- Wheelbase 7ft 3in (2210mm)
- Weight 1834lb (832kg)
- 0-60mph 34.3 secs
- Top speed 71mph
- Mpg 34
- Price new £622 7s (1955)
- Price now £5-10,000*
Standard 10 Companion
- Sold/number built 1954-’61/172,500 (including 10 saloon)
- Construction steel monocoque
- Engine all-iron, ohv 948cc ‘four’, single Solex carburettor
- Max power 37bhp @ 5000rpm
- Max torque 46lb ft @ 2500rpm
- Transmission four-speed manual, RWD
- Suspension: front independent, by wishbones, coil springs, telescopic dampers rear live axle, semi-elliptic leaf springs, lever-arm dampers
- Steering recirculating ball
- Brakes drums
- Length 12ft (3610mm)
- Width 4ft 10in (1470mm)
- Height 4ft 11in (1520mm)
- Wheelbase 7ft (2330mm)
- Weight 1625lb (737kg)
- 0-60mph 35 secs
- Top speed 70mph
- Mpg 34
- Price new £688 4s 2d (1955)
- Price now £6-15,000*
Hillman Husky Series II
- Sold/number built 1958-’65/700,000+ (all Audax Minx variants)
- Construction steel monocoque
- Engine all-iron, ohv 1390cc ‘four’, single Zenith carburettor
- Max power 51bhp @ 4400rpm
- Max torque 72lb ft @ 2200rpm
- Transmission four-speed manual, RWD
- Suspension: front independent, by wishbones, coil springs, anti-roll bar rear live axle, semi-elliptic leaf springs; telescopic dampers f/r
- Steering recirculating ball
- Brakes drums
- Length 12ft 5½in (3797mm)
- Width 5ft ½in (1537mm)
- Height 4ft 11½in (1511mm)
- Wheelbase 7ft 2in (1981mm)
- Weight 2142lb (972kg)
- 0-60mph 30 secs
- Top speed 75mph
- Mpg 24.8
- Price new £674 10d
- Price now £4-8000*
*Prices correct at date of original publication
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Andrew Roberts
Andrew is a long-time contributor to Classic & Sports Car