Headquartered in Tokyo and having raced in Formula One in a white-and-red livery, Honda is as Japanese as a Samurai riding a giant anime cat – but its meteoric post-war rise owes almost as much to California as to its homeland.
It’s at the American Honda Motor Company’s Torrance headquarters, just south of Los Angeles, where the company tells the story of its rapid Stateside expansion through 84 cars, a clutch of motorbikes, a handful of generators and a model of a jet aeroplane.
Just one year after launching the milestone Super Cub motorcycle – and before it had built a single four-wheeled vehicle – Honda set up its first overseas subsidiary on West Pico Street, Los Angeles, in 1959.
Inside the American Honda Collection Hall in Los Angeles
Its advertising campaign – ‘You meet the nicest people on a Honda’ – didn’t just sell tens of thousands of motorbikes to Americans, it changed the genre’s image, with college students, housewives and delivery drivers getting on ’bikes for the first time.
A 1965 Honda S600 starts the four-wheeler story in the Collection Hall.
The original S500 was never officially sold in the USA, but was Honda’s debut passenger car.
The first that did make it there, a 1970 N600, sits alongside.