Mercury Cougar: from 007 star to Santa Pod racer

| 14 Jul 2025
Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

James Bond’s debonair but deadly Aston Martin DB5 launched the most successful product-placement partnership in movie history.

Bond co-producer Harry Saltzman had also secured a deal with Ford to showcase its brand-new Mustang alongside the Aston Martin in Goldfinger, in a cat-and-mouse chase through the Alps.

The Mustang had only been unveiled a few weeks earlier, in April 1964, and the white convertible seen on film was one of the first in Europe.

According to production designer Sir Ken Adam, Ford was far more generous than Aston Martin, and the relationship would continue well into the ’70s.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

From the Alps to Santa Pod, here is the saga of the On Her Majesty’s Secret Service Mercury Cougar after filming ended

For 1969’s On Her Majesty’s Secret Service, Saltzman and producing partner Albert R ‘Cubby’ Broccoli were looking for a car to feature alongside the Aston DBS Vantage of their new James Bond, George Lazenby.

They decided upon a ’69 Mercury Cougar Convertible XR-7.

The movie opens with 007 chasing the Mercury Cougar along Portugal’s Estoril coast.

Bond rescues the Mercury’s driver, Countess Teresa di Vicenzo – aka Tracy (ex-The Avengers Diana Rigg) – from drowning, and he saves her again at the gaming tables of the Hotel Palácio.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The Mercury Cougar Convertible XR-7’s interior is in as-new condition

Later during the film, Bond makes a daring escape on skis from Piz Gloria, Ernst Stavro Blofeld’s mountain-top fortress, to the village of Lauterbrunnen below.

He is rescued by Tracy and they flee the village, pursued by SPECTRE agents.

A hair-raising chase begins with both the Cougar and tailing Mercedes-Benz 220S negotiating the perilously icy roads.

To lose the Benz, Tracy bursts into a stock-car race on ice and expertly handles the Cougar, bumping and ramming the competing vehicles – mostly Ford Escort Mk1s.

Ford board director Walter Hayes, who led the Blue Oval’s motorsport division, agreed to supply the Bond crew with 20 brand-new cars.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The Mercury Cougar Convertible XR-7’s faithful ski rack is fitted with period-correct Kneissl skis

Tracy outmanoeuvres the Mercedes, and they seek refuge from a blizzard in a barn, where Bond proposes to Tracy.

Produced by the Lincoln-Mercury division of Ford, the Cougar plugged the gap in the market between the Mustang ‘pony car’ and the Thunderbird.

Three Candy Apple Red XR-7 428 Cobra Jet Convertibles were purchased by Bond maker EON Productions for On Her Majesty’s Secret Service – of only 127 examples built with this most powerful engine.

Art director Syd Cain dressed the cars with red French numberplates (temporary visitor plates) and fitted a boot rack with Kneissl skis.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The Mercury Cougar’s original block went AWOL in the 1980s

The stock-car race was handled by Austrian rally driver Erich Glavitza, who spent time with Diana Rigg teaching her how to control the big Mercury on the ice.

“Out we went, but immediately we spun,” said Glavitza. “A second try ended the same way. Finally, when the camera was placed on the engine hood for her close-ups, she did it brilliantly.”

Cinematographer Michael Reed applauded Rigg’s attitude.

He said: “Nearly all the [close-ups] on Diana Rigg driving were shot live. We all admired her wonderful spirit driving this car at 50mph on ice and still giving a performance.”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The Mercury Cougar Convertible XR-7 has been restored to how it was in James Bond film On Her Majesty’s Secret Service

Decades later, Rigg reflected: “I loved it! It was great. The poor cameraman was green, as you can imagine.”

Dressed in a fur hat and coat, Glavitza doubled for Rigg for the complex driving sequences.

He said: “Diana joked, ‘You’re gorgeous, Erich, you’re gorgeous!’”

EON had initially acquired two cars for the beginning of production in Switzerland, but it later became clear that a third was required.

Ordered on 30 January 1969, it was completed six days ahead of schedule, flown to the UK and registered there a week later as HKX 367G (chassis number 549292).

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

“It wasn’t a secret that it had been in Bond, and I loved the fact that Emma Peel had been sitting in the same seat!”

Incredibly, all three Mercury Cougar Convertible XR-7s survive, including the one used for the ice-race action.

But it is the latter car, used for the barn scenes at Pinewood Studios and later when the film unit moved to Portugal, that has the most fascinating post-Bond story.

Nothing is known of the Cougar’s life for the first decade after EON sold it once filming had finished.

It surfaced in the ’80s and was passed about among East London’s American cruise and custom scene.

Its history can be traced back as far as January 1980, when 20-year-old market trader Lou Burridge bought it for £1000.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

This Mercury’s perfect bodywork belies its complicated history

“I got this Cougar off a wheeler-dealer,” he says. “I wanted it because of the 428 Cobra Jet engine – I had never seen one before.

“It wasn’t a secret that it had been in Bond, because Pinewood Studios was in the logbook.

“As a kid I used to watch The Avengers, and I loved the fact that Emma Peel had sat in the same seat!”

Lou used the ‘barn car’ as a daily runner: “The first thing I did was put a set of Wolfrace dish wheels on the back to jack it up.

“That’s what you did back then; nobody wanted it to be factory original.”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

Three Candy Apple Red Mercury Cougar XR-7 428 Cobra Jet Convertibles were delivered to Bond maker EON Productions

“I’d go out in it every night, drag racing off traffic lights and stuff like that,” he continues.

“I used to take it to an American car meet called the Damn Yankees and to rock ’n’ roll nights with all my mates in the back.

“Once I was pulled over by the police doing more than 100mph; I never got a ticket.”

After a short time, Lou blew the engine and had the motor rebuilt. “I think I was scammed,” he recalls. “I was a bit green back then.”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The Mercury Cougar’s three-speed automatic gearbox

“The mechanics told me the block had a crack in it,” he explains.

“I think they had their eye on the Cobra Jet, because they swapped it for a 390 but kept the 428 heads.

“But to be fair, nobody checked or cared about engine numbers in those days.”

Lou parted with the Cougar when he blew the engine for a second time.

“By then I’d done a lot of money on that car, lost a few bob,” he says. “I don’t have fond memories of it to be fair.”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

“We pulled away from the traffic lights and a loud bang came from the hood scoop, followed by a flame”

Another member of the same Essex car scene, 21-year-old Sarah Hird, knew the Cougar well.

“We all used to meet at a car park in Ilford, and Lou would impress us by telling us this Mercury had been in a movie,” she remembers.

“He said he was going to sell it and I had my eye on it, but it was unusual for a girl to want such a car.

“I lost count how many times people came up to me when I was driving American V8s and said, ‘What’s a girl doing driving this?’”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

This Mercury Cougar Convertible XR-7 starred alongside an Aston Martin DBS Vantage in 1969 Bond film On Her Majesty’s Secret Service

Sarah was beaten to the Cougar by Steve Greenhill, who “spent a ton” trying to fix the blown engine.

“I refurbished it and had the body resprayed in the same colour,” he says, “but I could never get it to run properly.”

Sarah finally got her Mercury when she began dating Steve and later married him.

She says: “We would take the Cougar up to the Chelsea Cruise on the King’s Road on a Saturday afternoon.

“It was wicked; we would tear up and down and do burnouts, then end up in Battersea Park and use Chelsea Bridge as a drag strip.”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The Mercury Cougar has an original set of rims, although it was fitted with Wolfrace dish wheels in a previous life

Like Lou, Sarah witnessed first-hand the temperamental nature of the car: “Steve was driving through Romford and by then we had fitted twin four-barrel carbs.

“We pulled away from the traffic lights and a loud bang came from the hood scoop, followed by a flame. That was typical of the problems we had with the car.”

Before they parted with the Cougar, Steve fondly recalls they used it as the groom’s car on their wedding day: “A few months later Sarah was pregnant. Something had to give.”

Paul Macaree was also knocking about with the East London US car gang, and thought he’d have a go at fixing it once and for all.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The restored Mercury Cougar’s detailing is impeccable throughout

“I knew I was going to have to work on it,” he recalls, “so I knocked Stevie down a bit and got it for £1500.

“I had it going perfectly, an absolutely gorgeous thing to drive.

“Nobody was interested that it was in James Bond. It was just a gorgeous car.”

While the Greenhills had used the Cougar as a street car, Paul was keen to take it drag racing.

Santa Pod in Bedfordshire was Europe’s first permanent drag-racing venue, and in the 1980s it became the most famous outside America.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The On Her Majesty’s Secret Service ice-racing scene was choreographed by Austrian rally ace Erich Glavitza, with Diana Rigg at the wheel for close-up shots

Paul says: “I would enter ‘Run what ya brung’ races. It was an incredible thrill sitting there on the line, one foot holding the brake, the other foot on the throttle.

“It would make an absolute racket. When the light changed to green, the nose would lift and we were off. I could do 16-second quarters no problem.

“It was one of the best cars I’ve ever owned, a proper animal.” 

In November 1985, Paul sold the car to his friend Simon Nelson.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

“It was an incredible thrill sitting there on the line, one foot holding the brake, the other foot on the throttle”

“In those days American cars weren’t held in high regard and changed hands relatively cheaply,” says Simon.

“Even the 007 connection didn’t hike up the price. We tried to get paperwork from the James Bond people, but they were very cagey.

“I bought it from Paul for £1500 and just liked posing with it. I’d take it to car shows, and I was part of the local club, ERIC – Essex Racing Is Cool.”

Simon rebuilt the engine on his drive, but personal circumstances brought the renovation to an end.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

This Mercury Cougar Convertible XR-7 spent the 1980s enjoying the Essex muscle-car scene

“It started to deteriorate,” he admits. “The plastic rear ’screen in the convertible top began to split and the body was rusting.

“My ex sold it without telling me. Later I heard from the DVLA that someone was applying for the logbook.

“I responded and said that I wanted to know where the car had gone. I got no reply.

“I was angry at the time, but what can you do?”

Simon’s ex-partner had sold the Mercury in July 1988 to local collector Cliff Baron, who owned more than 100 cars and motorcycles.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The Mercury Cougar’s restoration took nearly 30 years

Due to the number of vehicles that have passed through Cliff’s hands, 30 years on he has little memory of the Bond car.

“I had too many cars and not enough space to keep them,” he says.

The following custodian would own the Cougar for more than three decades.

In 1990, Bristol-based collector of American classics Robert Hurdle learned about the Mercury by chance.

“I was in the process of restoring a ’69 Mustang that was missing its original Cobra Jet engine,” he explains. “A friend saw an advert for a ’69 Mercury Cougar Convertible 428 for £2500.”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The Mercury Cougar Convertible XR-7 is an unsung 007 hero

“I went to Chelmsford in Essex, and the Cougar was crammed in a barn among loads of other classics,” he remembers. “It was no longer running, and parts had been taken from it.

“On closer inspection it didn’t have the 428 block as advertised, but instead a 390. It did have the original heads and intake manifold. I knew very few of these cars had been built, so I bought it anyway.”

Robert bought it for £1500. He says: “After I did the deal, I was told, ‘By all accounts this car was in a Bond movie. You see that burn mark on the seat? That was done by Cubby Broccoli’.

“I took that with a pinch of salt, but after trailering it home I thought the Cougar was so rare that it had to be a separate restoration project.”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The Mercury Cougar Convertible XR-7’s rare 428 Cobra Jet engine

The Bond car was then destined to enjoy a brighter future as Robert embarked on a full rebuild.

Joining The Cougar Club of America, he was pointed towards retired Ford employee Lois Eminger.

Affectionately known as ‘Mrs Thunderbird’, Eminger was tasked in the 1960s with handling correspondence relating to all customer enquiries concerning out-of-warranty vehicles, and she was horrified to discover that Ford destroyed all records after 10 years.

Eminger asked Ford management for permission to preserve the papers and for the company archive to send customer invoices to her rather than disposing of them.

She stored the records at her home long into her retirement and would help Ford owners all over the world identify rare cars that, without her, would never have been authenticated.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

XR-7 trim brought additional luxuries to the Mercury Cougar

With proof of ownership and a modest fee she answered every enquiry.

Robert recalls: “All you had to do was send Lois $25 and she would look in her garage and send you the documents for your car.

“I had a nice letter back from her: she found the invoice and on it was stated ‘BOND MOVIE’.”

Robert made seven trips to the US, bringing back suitcases full of parts, and gradually the car was rebuilt, recreating its look in On Her Majesty’s Secret Service.

He sourced an authentic boot rack and skis, and even recreated the red French numberplates. The restoration took him nearly 30 years.

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

“It would make an absolute racket. When the light changed to green, the nose would lift and we were off. It was a proper animal”

“By the time I had finished, it was better than when it came off the factory line,” he smiles.

“Apart from the engine block being a service replacement, it was all original parts.

“I always intended to own the car for at least a year after I finished so I could enjoy it, but COVID put a stop to that. I couldn’t even display it at shows.

“I was also having trouble insuring it for what I thought it was worth. I spoke to Bonhams and they were very excited to sell the Cougar.”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

All of this Mercury Cougar’s parts are Ford originals

The Bond Mercury was sold on 16 December 2020.

Robert had been concerned that COVID restrictions would affect the sale, but against an estimate of £100-150,000, the hammer went down at £310k (£356,500 including premium): “I put a lot of time and effort into that car, so I was very happy we set a new record for the highest price ever paid for a Cougar.”

The successful bidder was Swiss-based asset manager and American car collector Michael Micko.

“I am a huge Bond fan, and I love On Her Majesty’s Secret Service in particular,” he says. “I adored seeing this loud American Cougar driving through the picturesque scenery in Portugal and Switzerland, with the stunning Diana Rigg at the wheel.”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

The Mercury Cougar Convertible XR-7 makes 335bhp at 5200rpm

“I love 1960s muscle cars and already own some period big-block Mustangs and Corvettes,” he adds.

“I’d always wanted a Cougar as close to the OHMSS spec as possible, but I had never been able to find one.

“Flipping through a Bonhams catalogue I couldn’t believe it: there was Tracy’s actual car – I had to buy it!

“The guide price was pretty reasonable, but when it came to the auction the price just kept going up.

“I looked at my daughter and she said, ‘You want that car, Papa!’ The rest is history. I knew I was never going to find this car again.”

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

Stylish Cougar script in the Mercury’s cabin

Michael brought the Mercury back to his home in the Swiss mountains.

“I think this Cougar really belongs here,” he says. “I took it to ICE, Switzerland’s International Concours of Elegance in St Moritz, where the cars actually get to drive on the frozen lake.

“Simon Kidston was there and reached out later when he was finally able to buy the OHMSS Aston Martin DBS.

“We hope to get our cars together to recreate the scenes in Estoril at some point. These cars kind of belong together – the only husband-and-wife Bond cars.”

Images: Jack Harrison

Thanks to: Ajay Chowdhury and Mike Smith. You can buy the book Spy Octane by Matthew Field and Ajay Chowdhury at porterpress.co.uk


Factfile

Classic & Sports Car – Mercury Cougar: from 007 film star to Santa Pod racer

Mercury Cougar Convertible XR-7

  • Sold/number built 1969-’70/6021 (all XR-7s)
  • Construction steel monocoque
  • Engine all-iron, ohv 428cu in (7014cc) V8, Holley four-barrel carburettor
  • Max power 335bhp @ 5200rpm
  • Max torque 440lb ft @ 3400rpm
  • Transmission three-speed SelectShift automatic, RWD via limited-slip differential
  • Suspension: front independent, by double wishbones, coil springs, anti-roll bar rear live axle, semi-elliptic leaf springs; telescopic dampers f/r
  • Steering power-assisted recirculating ball
  • Brakes discs front, drums rear, with servo
  • Length 16ft 1¾in (4922mm)
  • Width 6ft 2¼in (1885mm)
  • Height 4ft 3½in (1308mm)
  • Wheelbase 9ft 3in (2822mm)
  • Weight 3410lb (1547kg) 
  • 0-60mph 5.9 secs 
  • Top speed 105mph
  • Mpg 11
  • Price new $3499
  • Price now £500,000 (est)*

*Price correct at date of original publication


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