It’s a problem that most owner’s clubs will recognise – how to attract new enthusiasts, and make the most of modern methods of communication such as social media.
Rob Rowe works hard to ensure that the Alvis Owner Club is doing both of those things. As a marque enthusiast myself, no arm-twisting was required to head down to Guildford to chat with Rob and try out a cross-section of cars that were kindly brought along by club members.
The Speed 20/25 and 4.3 models are well known and remain the types of Alvis that people most associate with the company. But Rowe – owner of a Firebird as well as a TE21 – is keen to ensure that the more affordable four-cylinder cars aren’t forgotten.
“You can get a Firebird for £16,000,” he says, “and that buys you an interesting family saloon. The car’s age can put people off, but you soon learn your way around them.”
Insurance is one of the key stumbling points for younger enthusiasts. Rowe’s daughter is on his policy, and he encourages her to drive his cars.
“They need to be used,” he says. “It’s no good having your kids worrying about ‘wrecking Dad’s car’ – you have to get them involved.”
The selection of various Alvis models that turns up is testament to the owners' willingness to support the club and help Rowe promote the marque.