Production was by then in the order of 10 cars per month, and the company had boosted its payroll from 39 employees in 1971 to 48 – just below the threshold of 50, at which point more onerous French employment rules came into play.
Chrysler had introduced its Matra-Simca Bagheera, undoubtedly a more modern vehicle and often described as being a major factor in the ending of CG production.
The CG’s bucket seats were moulded in-house at Chappe et Gessalin
The Bagheera was cheaper than the 1300, but aimed at a different market (as had been the case with the Simca 1200S Coupé) and, at the time, CG’s modest output of a maximum 100 cars per year appeared unthreatened.
But then came the 1973 Arab-Israeli war, the Fuel Crisis, the lowering of speed limits and finally, in November of that year, the banning of motorsport activities in France, which in turn led to Chrysler abandoning its support for the MC programme.
“We had a pretty full order book for the 548, and we had 30 orders for the 1300 after the previous motor show,” recalls Jean.
“Then, from one day to the next, all the orders were cancelled. What with that and the new speed limits, people saw no interest in buying a CG.”
Driving the nails further into the coffin, Chrysler stopped supplying components.
In May ’74, Chappe Frères et Gessalin was wound up, ending nearly 40 years of noteworthy endeavour in the backwaters of the French motor industry, including the manufacture of a little under 400 CGs – around 30 of the 1000 and 1000S, 270 of the 1200S and 95 of the 1300.
A CG 1300 chassis receives its shell; late examples of the 1200S also used this body
Jean describes the closure decision as consensual but abrupt: “It was only external events. We were making adequate money, but the rally ban arrived just when we were at our most vulnerable.
“My uncles were at retirement age, so two of them decided to retire.”
But that wasn’t the end of the story. Jean, supported by Louis Chappe, rented part of the CG factory to make crash helmets.
Within 10 years, GPA helmets led the market and were Formula One and motorcycle GP scene fixtures.
Jean is not convinced that Chappe Frères et Gessalin needed to be closed, especially given that there was the possibility of carrying on with subcontract work: “We were moulding the bucket seats for the Simca Rallye 2, and that was earning decent money.
“A subcontractor did the covering, and the seats just shot out of the door – we had to build more factory space.
“But we were set up to make cars. It was difficult to change direction.”
Images: Classic & Sports Car archive
Owning a CG 1300: 40 years and counting
Eric Sance has owned this CG 1300 for more than four decades
Few people can have greater experience of CGs than Eric Sance, owner since 1984 of one of the very last 1300s.
“I was a student at the time,” Eric says. “My father was a Simca engineer, and when I was four a colleague of his arrived at the house with his CG. From that day I wanted one.
“When I was 17 I started the search, specifically for a 1300 with the 95bhp kit – the fastest road model.”
Eventually Eric found a tired but original two-owner car, which he ended up rebuilding.
Since then he has used it in slaloms and hillclimbs, and as a circuit-opener for historic events.
“It has very good roadholding for a car of its age, helped by its wide track,” he continues. “The chassis could take more power.
“I like its rear weight bias, which makes it fun on small roads. Stability is very good, but it is a bit sensitive to sidewinds.
“I just regret that the car was never available with the later 1442cc Simca engine, and a five-speed gearbox for cruising.”
Eric rates his CG higher than the comparable Alpine: “It is better finished, waterproof and has good demisting. It’s also more spacious, thanks to a 12cm-longer wheelbase.
“That it has lasted as well as it has – even the carpets are the originals – is a gauge of its quality. The Chappes were a talented bunch.”
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Jon Pressnell
Jon Pressnell is a contributor to Classic & Sports Car