Classic shrine: San Diego Automotive Museum

| 7 Aug 2026
Classic & Sports Car – Classic shrine: San Diego Automotive Museum

There’s something homely about San Diego Automotive Museum, which opened in 1988, and not just because the building is comfortable rather than flashy, tucked in next to the historic Air & Space Museum in the extensive Balboa Park, just north of the city centre.

It’s because the focus is on local automotive achievers, their cars and their exploits.

The exhibits include former city garage owner Louie Mattar’s amazing long-distance 1947 Cadillac.

Classic & Sports Car – Classic shrine: San Diego Automotive Museum

This 1947 Cadillac, known as ‘Louie Mattar’s Fabulous Car’, completed a remarkable non-stop journey across the USA

Rigged up with a system of dolly wheels that allowed wheel-changing on the move, and towing fuel and water bowsers, in 1952 the inventor and two friends drove the 6230 miles from San Diego to New York and back in a week without stopping, refuelling from tanker trucks on airfields.

They followed that up two years later with a non-stop drive from Anchorage, Alaska, to Mexico City.

And here it is, back home and complete with all of the accessories that facilitated cooking, shaving, ironing, and even oil-changing and minor repairs on the move in the adapted sedan.

Loaned by Louie’s grandson, Lee, it has been on show since the turn of the millennium.

Classic & Sports Car – Classic shrine: San Diego Automotive Museum

The Mercedes-Benz 300SL brings the recreated Heinz Gietz dealership to life

Nearby is a Mercedes-Benz 300SL Gullwing, fronting a workshop corner replicating the dealership of Heinz Gietz. 

Apprenticed at Auto Union, he was instrumental in the introduction of Mercedes to the USA, having been recruited in 1950 by Max Hoffman, and opened Heinz Gietz Autohaus in La Jolla, north of San Diego, in 1969.

Its legacy continues as HG Performance of San Marcos, a little further north.

Classic & Sports Car – Classic shrine: San Diego Automotive Museum

Don Vesco’s original ‘Turbinator’ hit 458.44mph at Bonneville in 2001

Speed kings are here, too.

Drag-racing legend Don ‘the Snake’ Prudhomme, a Rancho Santa Fe resident, is a former museum subject, and the Vesco family has been synonymous with speed and record-breaking ever since Johnny was a hot-rodder in the ’40s.

Son Don drove the gas-turbine-engined ‘Turbinator’ to a wheel-driven Land Speed Record of 458.440mph at Bonneville in 2001.

A multiple record holder on two wheels as well as four, he had a motorcycle shop in El Cajon, San Diego County, and died in 2002, aged 63.

But Team Vesco improved on the record in 2018, when driver Dave Spangler averaged 493.03mph in Turbinator II, briefly hitting the 500mph Don didn’t quite manage.

Classic & Sports Car – Classic shrine: San Diego Automotive Museum

The Toyota Camry piloted by 1998 Rookie of the Year Austin Cameron

More up to date are the two Toyota Camry-bodied oval racers, former mounts of local aces Sheldon Creed and Austin Cameron in the ARCA and Winston feeder series for NASCAR.

Creed, from Alpine, CA, captured the ARCA Menards Series Championship in 2018 driving the 700bhp, composite-bodied Camry, scoring four wins and 16 top fives from 20 starts.

‘Beulah’ is a 1955 Ford Country Sedan, owned by ‘San Diego Highwayman’ Tom Weller. For 51 years from 1966 he cruised Interstate 8 and local highways helping stricken motorists. Storyboards tell of Weller’s exploits, good deeds for which he always refused payment.

Classic & Sports Car – Classic shrine: San Diego Automotive Museum

Tom Weller’s Ford, ‘Beulah’, was a highway saviour

Beulah is powered by a ’57 Thunderbird 312cu in V8, and fitted with a 1960 Chrysler roof-rack plus extra lights, tools, spare wheels, extinguishers and a first-aid kit, but was retired in 2011 after a coming-together with a Honda.

Another permanent feature is early cars representing The Plank Road, the first highway across the desert from Arizona in 1918, when San Diego was envisaged as the major hub of California rather than Los Angeles.

As well as a 1905 Reo and 1930 Model 30 Cadillac, there is a 1932 Morgan Super Sports three-wheeler, each on loan from local owners.

Classic & Sports Car – Classic shrine: San Diego Automotive Museum

This brass-era classic car is from Reo’s first year of production

All of the exhibits have stories behind them, such as an unremarkable-looking 1970 Dodge Challenger spied on our visit.

It turned out to be mint, having been put away when almost new after the owner caught his daughter driving it.

The R/T SE was a one-year-only option, bought new by Carl Burger of Carl Burger Chrysler in La Mesa.

After his daughter snuck out in it for a taco during exam revision, while her parents were out for dinner, dad found out (thanks to pencil marks he’d left on the garage floor), grounded Alice and never used it again.

Classic & Sports Car – Classic shrine: San Diego Automotive Museum

A cutaway of the Chevrolet Corvair’s turbocharged ‘six’, on loan from a local club

Motorcycles feature, too, as long as they have a connection to the area.

The 2002 Alligator was the creation of California resident and All American Racer Dan Gurney, its low, feet-forwards seating position designed to posture the 6ft 4in racer in a lower accommodation of gravity, and powered by a 710cc Honda single, good for 130mph thanks to a small frontal area and a 320lb kerbweight.

Production from AAR’s base in Santa Ana, Orange County, was limited to 36, in tribute to Gurney’s race-winning number in the ’67 Spa GP.

Classic & Sports Car – Classic shrine: San Diego Automotive Museum

The 1947 Ford woodie station wagon is on show to represent the link between cars and surfing in San Diego

Aside from the core features, exhibitions are constantly changing to reflect the broader history of American automotive culture.

Customs and supercars on our visit ranged from a Merlin-engined hot rod to a Bizzarrini, while a ’47 Ford woodie represents surfing culture in San Diego.

There’s a Kids’ Corner to spark young imaginations, you can sit in the De Lorean for a selfie, and the whole family is encouraged to have a picture taken in the 1909 International Harvester Model A Auto Wagon.

Classic & Sports Car – Classic shrine: San Diego Automotive Museum

The San Diego Automotive Museum’s library holds 5000 books and 8000 magazines

Visitors can browse the museum’s library, sponsored by the Berg family.

Though small, it boasts a collection of 2500 repair manuals, with duplicates on sale in the gift shop – proceeds go towards purchases for the collection.

You could easily spend the rest of the day in Balboa Park, a 1200-acre historic cultural site that is one of the oldest in the USA dedicated to public recreational use.

As well as a dozen museums there is a zoo, extensive gardens and the Cabrillo Bridge carrying the El Prado walkway over State Route 163 to a legacy of Spanish-inspired architecture.

Classic & Sports Car – Classic shrine: San Diego Automotive Museum

The glamorous Mercedes-Benz 540K Spezial Roadster on show in the San Diego Automotive Museum

The site played host to both the 1915-’16 Panama-California Exposition and the 1935-’36 California Pacific International Exposition, both of which left behind landmarks including the Air & Space Museum, the last surviving ‘Streamline Moderne’ Ford building constructed for World’s Fairs, sitting right next door to the auto museum.

Southern California has a rich automotive heritage, but to create so much from a local theme is special: San Diego’s modest showcase casts a big shadow.

Images: Paul Hardiman


The knowledge

  • Name San Diego Automotive Museum
  • Address 2080 Pan American Plaza, Balboa Park, San Diego, CA 92101, USA
  • How much? $19.50 (adult), $15 (youth), $17 (senior/forces/students); free 10am-3:30pm on the fourth Tuesday each month (not Sept/Dec) for local residents
  • Opening hours Daily, 10am-5pm
  • Tel 001 619 398 0306
  • Web sdautomuseum.org

Enjoy more of the world’s best classic car content every month when you subscribe to C&SC – get our latest deals here


READ MORE

Classic shrine: Lions Drag Strip Museum

Classic shrine: American Honda Collection Hall

Classic shrine: Morgan Experience Centre