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Morgan Motor Company has added an interactive delve into its century-plus archives to its Experience Centre.
The Archive Room houses items from across Morgan’s 112-year history, from documents and photographs to footage and more.
Historically significant exhibits are displayed and accompanied by information explaining their part in the car maker’s heritage, plus each has a button that brings the artefact to life to create an audio-visual experience.
These include original blueprints, a 1930s Leica camera belonging to company founder HFS Morgan, and thousands of press cuttings going back to 1910.
Five projectors broadcast information about the firm’s history, while artwork, trophies and Morgan parts adorn the walls.
In the middle is a display of seven Morgans spanning the firm’s breadth and history, which will change with time. At launch, a 1910 Runabout, a 1938 4-4 previously owned by HFS Morgan, a 1977 Plus 8 race car owned by Graham and Oliver Bryant, a 1 of 100 Aeromax and an EV3 concept car will be among those on show.
There is also a ‘Design your Morgan’ area which sheds light on the cars’ design and development process, and gives visitors the tools to have a go themselves.
This is all in addition to the existing Morgan Experience Centre, which was refurbished in 2020.
“As one of the longest established automotive manufacturers in Britain, the history of Morgan is both fascinating and extensive. From trials victories that helped to propel the company in its early years, through to the incredible history of our Pickersleigh Road factory and our more recent post-millennium advances, The Archive Room enables us to tell the story of Morgan like never before,” said Steve Morris, Chairman and CEO, Morgan Motor Company.
“The interactive installations and activities offer something for all ages and interests. Whether you are a lifelong Morgan aficionado, or on your first visit to the factory, we have curated The Archive Room to remain relevant for all. And most importantly, like the company itself, it will continue to evolve.”
The Archive Room is welcoming visitors now at Morgan’s Pickersleigh Road factory in Malvern, Worcestershire, and is open every day except Sunday.