An early Toyota Corolla under spotlights is a far more surprising sight today than a handbuilt exotic, such as a pre-war Bugatti or Ferrari 250 – at least in a European car museum.
With the enthusiast of 2026 more commonly clamouring for Supras than Siatas, however, Toyota Deutschland has opened its 75-car heritage collection to the public.
Mirroring the Mazda Classic Automobile Museum Frey in Augsburg, the Toyota Collection Cologne began with a car dealer turned hoarder.
A Toyota SpaceCruiser people-carrier (left), Corolla E20 (middle) and KP60 Starlet in the Toyota Collection Cologne
Peter Pichert, one of Germany’s first Toyota franchisees, amassed his collection over decades.
He set up a museum in Bavaria, then the family handed the cars to Toyota after Peter’s death in 2016.
Today, they fill a hall that once housed tennis courts for employees at Toyota’s German HQ.
Starting out with austere Corollas and rugged Land Cruisers in the early ’70s, Pichert’s career oversaw the Japanese company’s rise from relative minnow to multiple decades spent as the world’s largest car maker, and the collection reflects that journey.
A special-edition Toyota Celica GT Sunchaser Cabriolet