Why you’d want an Audi quattro
The Audi quattro rewrote motoring rulebooks and launched a new fashion for four-wheel-drive road cars.
It massively increased the appeal and sales of all Audis, and gave the firm the high-tech, innovative and avant-garde image it flaunts to this day – its importance to Audi, motorsport and motoring as a whole was huge.
Four-wheel-drive road cars were not new, but they tended to be either sturdy dual-purpose, farmer-orientated vehicles, or relatively low-powered small cars aimed at areas with high levels of snowfall.
Audiʼs secret was to develop a light, compact, all-wheel-drive transmission with so little power loss that it was actually more economical than the two-wheel-drive car: Ferdinand Piëchʼs team spent millions trying to work out how this could be possible, establishing that the tyres lost less power when all four were driven.
Despite this, the quattro displayed a fearsome thirst when driven hard.
Audi then developed an equally advanced power unit: turbocharged with an intercooler, and state-of-the-art electronic injection and ignition that gave immensely flexible power and economy, on a five-cylinder engine that was in itself a talking point in its day.
Harry Ferguson had tried so hard to convince the world in the ʼ60s that four-wheel drive was the future – Ferguson Formula prototypes were tested by all major UK car manufacturers, but only Jensen put it into production, in the FF.