Aston Martin is underlining its commitment to its classic division with the launch of a new dedicated showroom in Mayfair, London.
The Aston Martin Works Heritage site in Dover Street is intended to complement the marque’s modern Mayfair showroom on Park Lane.
It creates a familiar, new-car-style environment for those interested in classic Aston ownership, combined with the peace of mind that comes with buying from the manufacturer.
Customers with queries regarding restoration can also find out more about the services offered at the Aston Martin Works Service in Newport Pagnell by visiting the central London showroom, bringing the specialist abilities of the Buckinghamshire base to this more easily accessible site.
“The expansion of our Heritage showroom activity into central London enables us to engage with our customers in the location where they work and live their lifestyle,” said Paul Spires, President of Aston Martin Works.
“It also supports the international appeal and invigorated interest in Aston Martin Heritage cars, allowing us to deliver a personal service to customers visiting the UK.”
This, together with the marque’s Assured Provenance Programme, is further evidence that Aston is investing more than ever in its history and in supporting owners of its classic cars – go into any dealership across the world and you can order classic parts from Newport Pagnell.
Indeed, when C&SC was speaking with a clearly enthusiastic Spires, he said the team prefers to think of it as “rehoming” classic Aston Martins, rather the reselling, underlining the affection the brand feels.
Will the idea of manufacturer-backed, classic-car showrooms take off, with other brands joining Aston Martin in putting their heritage models in the spotlight? Let us know what you think via our Facebook or Twitter pages.