Remembering a record-breaking Bugatti Royale

| 30 Apr 2025
Classic & Sports Car – Remembering a record-breaking Bugatti Royale

Even with talk of a classic market slowdown, a car selling for £5.5m at auction remains relatively routine these days – particularly around Monterey Week or the annual Scottsdale extravaganza.

But rewind to 1987 and that figure set a new world record in a Christie’s sale that was a watershed moment for the classic car world and remains one of those true ‘I was there’ events. 

‘There’ was the Royal Albert Hall on 19 November 1987, in itself a groundbreaking choice that set a precedent for dramatic venues and auction razzmatazz.

The face of the late and much-missed auctioneer Robert Brooks was projected on to a big screen above the 10 cars that were to cross the block, with an audience of 3000 including Classic & Sports Car’s correspondent, feverishly taking notes for the Sales talk report in our January 1988 issue.

Classic & Sports Car – Remembering a record-breaking Bugatti Royale

November 1987’s world record led to this advertisement in the March and April ’88 editions of Classic & Sports Car

‘Although [the] sale might not be regarded as an unmitigated success,’ we wrote, ‘with four of the ten cars offered not selling, Robert Brooks… was very pleased with the record-breaking £5,500,000 ($9,867,000) raised for the Bugatti ‘Kellner Coach’ Royale.

‘The sum… was £500,000 over Christie’s estimate, and, but for the weakness of the dollar, key American bidders might have pushed up the price further.’

To put that price into context, it beat the previous record sale – held by another Type 41 Royale – by a massive $1,767,000.

And at the same event, the next priciest car to sell was a 1939 Mercedes-Benz 540K Cabriolet A for a comparatively meagre £286,000.

Christie’s, which has recently made a dramatic return to the automotive auction world following its takeover of Gooding & Company, was clearly pleased with the result, taking out a double-page spread to celebrate the sale in the March and April issues.


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