In the late 1950s, BMW was on the verge of imploding.
With its upmarket cars struggling to sell, and even talk of a merger with Daimler-Benz, it was on the edge of a precipice.
When its desperately needed saviour arrived, however, it seemed an unlikely hero.
Thanks to the Iso-designed Isetta, BMW had been shown the appeal of small cars, but it viewed them only as something suitable ‘for a limited transition from the two- to the four-wheeled vehicle’.
This BMW 700 Sport Coupé’s original steering wheel was a spindly two-spoke affair
The marque’s first attempt, the grown-up Isetta 600, didn’t go far enough to turn that corner, and it didn’t sell as well as expected.
Customer research showed there was still a stigma attached to the 600, that for potential buyers the glorified bubble car did not fit with the BMW brand.
Yet it was a similar branch that Austrian distributor Wolfgang Denzel – he of the eponymous Porsche 356-alike – grabbed on to for dear life as the company fell over the cliff.
Having been given the go-ahead by the board, Denzel commissioned the prolific Giovanni Michelotti to style a small family car on an extended 600 platform, and the 700 was born.