Mercedes-Benz designed and built a group of showstopping coupés to promote its famed 500 series, starting with the sensational 500K Autobahn-Kurier at the 1934 Berlin motor show.
The debut of this fastback beauty even inspired Jean Bugatti to race home to Molshiem to start work on the Type 57 Aérolithe.
Mercedes’ directors selected the 1936 Paris Salon to launch the 540K, with its bigger, 5.4-litre engine to improve the performance of the 2½-ton flagship.
The Mercedes-Benz 540K Spezial Coupé has two spare wheels; the top one pops out of the short boot
The Sindelfingen works coachbuilder excelled with a rakish coupé to grace the more powerful 180bhp chassis.
Imagine an early October morning and the convoy of Mercedes trucks heading down the Avenue des Champs-Élysées en route to the Grand Palais, where this gorgeous maroon two/three-seater was unloaded for display.
And what a venue for the debut of the Teutonic masterpiece! The dramatic exhibition hall had been transformed with a mock Art Deco-style ceiling that looked more like a Busby Berkeley movie set than a motor show.
Streamlining was all the rage with exhibitors, so the new 540K had strong competition for attention.